A company has launched a chocolate it says people can snort to get . The product is based on the cocoa . It is called Coko Loko. The company says it provides a drug- energy "high". The company CEO Nick Anderson explained he decided there was a for his product. He said he first heard about people snorting chocolate in Europe. At , he thought it was a hoax, but then he tried it and decided that it could be a business. Mr Anderson told reporters that Coko Loko is, " equal to about two drinks".
The is not regulated by the U.S. Food and Drug Administration. Many doctors are about the of the powder. Expert Dr Jason Russell warned that it had the risk as other energy . He said this included increased blood pressure, and increased heart rate. The HuffPost website was worried because the product does not have an list, so users do not know what is in it. HuffPost advised people to eat chocolate of sniffing it. Mr Anderson said: "There are no health . It's been out…three years. Everyone seems ."