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Facebook boss Mark Zuckerberg for the data breach that was last week. Mr Zuckerberg took out full-page advertisements in broadsheet newspapers in the UK and US to his apology for the data privacy scandal. Zuckerberg was criticized for being too slow to to the news. Personal data on up to 50 million users was used by a U.S. political consultancy Cambridge Analytica. This company is accused of the leaked data to benefit Donald Trump's 2016 presidential campaign. Zuckerberg said: "This was a breach of trust, and I am sorry.... We're now steps to make sure this doesn't again." The apology no mention of Cambridge Analytica.

Mr Zuckerberg that Facebook could and should have done more to user data and to stop it being . Reports are now that Facebook was warned its data protection was too weak back in 2011. Mr Zuckerberg the actions Facebook would take going forward. He said: "We're investigating every single app that had access to large amounts of data before we fixed this. We there are others. And when we find them, we will them and tell everyone affected." The value of Facebook has by $75 billion this week; Zuckerberg's wealth by $10 billion. There has also a surge in users abandoning their Facebook pages, in online calls to #deletefacebook.