Nike has said it will use American football player Colin Kaepernick in its "Just Do It" 30th advertising campaign. Mr Kaepernick started a in 2016 while playing for his the San Francisco 49ers. He refused to stand for the national anthem as a against injustice. Instead he knelt down on one . This started a among other players. Kaepernick's actions caused heated . In September 2017, Donald Trump tweeted that NFL players should be fired or suspended if they did not stand up for the national .
Nike the NFL and provides for its teams. It will use Kaepernick's face with the : "Believe in something. Even if it means sacrificing ." The company said: "We believe Colin is of the most inspirational of this generation, who has [used] the of sport to help move the world forward." Yahoo Sports said: "It's an interesting for Nike. No other athlete produces the same emotional as Kaepernick." Many on social media criticized Nike. One person tweeted: "Time to throw away all my Nike ."