There has been a big increase in the popularity of veganism in the past decade. People are becoming vegans to lead a lifestyle that helps the planet. Giving up meat, dairy and other food from animals is the biggest change vegans make to their lives. However, more vegans are now extending their beliefs to fashion. There is a big increase in the sales of vegan clothing, footwear and accessories. Companies are selling products that are free from animal products. These include synthetic fur coats, plastic belts, and shoes made from tree bark, plastic bottles, rubber and coconut fibre.
Researchers revealed that 42 per cent of shoppers thought about animal welfare before buying clothes. People of all ages would consider buying vegan shoes. The trend in vegan fashion has reached luxury brands. Designer Stella McCartney has a new line that is free from leather and makes use of recycled products. It is based on a theme of the iconic sixties pop group the Beatles. Ms McCartney's father, Paul, was lead singer of the group. She designed leather-free Yellow Submarine sneakers and colourful fake fur coats. Ms McCartney is a big animal rights activist.