There has been a big in the popularity of veganism in the decade. People are becoming vegans to lead a that helps the planet. Giving up meat, and other food from animals is the biggest change vegans make to their . However, more vegans are now extending their to fashion. There is a big increase in the sales of vegan clothing, footwear and . Companies are selling products that are free from animal products. These include fur coats, plastic belts, and shoes made from tree , plastic bottles, rubber and coconut .
Researchers revealed that 42 per cent of shoppers thought about animal before buying clothes. People of all would consider buying vegan shoes. The in vegan fashion has reached luxury brands. Designer Stella McCartney has a new that is free from leather and makes use of recycled . It is based on a of the iconic sixties pop group the Beatles. Ms McCartney's father, Paul, was singer of the group. She designed leather-free Yellow Submarine sneakers and colourful fur coats. Ms McCartney is a animal rights .
