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The Stop Hate For Profit campaign started on June the 17th. Civil
groups and non-profit
collaborated on a campaign to get social media
to address biases in the content uploaded to their
. It called for an advertising
and asked advertisers to, "hit pause on hate". It asked businesses, "to stand in solidarity with our most
held...values of freedom, equality and
and not advertise on [these]
in July." Facebook responded by announcing new
, including a ban on hateful content and on posts making false
about voting.