Bodybuilder delivery helps sushi business in Japan
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A sushi restaurant has thought of an interesting idea to help its business. It is using bodybuilders to deliver sushi to homes and workplaces. The 60-year-old Imazushi restaurant is in central Japan. It is owned by 41-year-old sushi chef and bodybuilder Masanori Sugiura. Mr Sugiura came third in a world bodybuilding championship earlier this year. He wanted to increase his sushi sales after he had fewer customers because of coronavirus. The delivery service is called "Delivery Macho". Customers need to order a minimum of $66 to get their sushi delivered by a bodybuilder.
The service is popular with customers. The restaurant is in central Japan but Mr Sugiura has delivered sushi as far away as Tokyo, which is around 350km from the restaurant. The service has been trending on Twitter. Satisfied customers have posed for photos with the delivery men, who take their shirt off and pose for photos at the doorstep, while socially distanced. This has helped to increase orders for the restaurant. Mr Sugiura said the service has also helped to employ people out of work. He gave his friends from fitness gyms jobs as sushi delivery staff.
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