A sushi restaurant Japan has come up a novel idea to help its business. It is using bodybuilders to deliver sushi to people's homes and workplaces. The restaurant is located central Japan and is owned 41-year-old Masanori Sugiura. He is the third-generation owner the 60-year-old Imazushi restaurant. As well as being a sushi chef, Mr Sugiura is a bodybuilder. He ranked third a world bodybuilding championship earlier this year. He wanted to increase sales his restaurant after the number customers dropped because of coronavirus. Sugiura called his service "Delivery Macho". Customers need to order a minimum 7,000 yen ($66) of sushi to get their food delivered a bodybuilder.
The Delivery Macho service is proving to be popular customers. Even though the restaurant is central Japan, Mr Sugiura says he has delivered sushi to places as far away as Tokyo and Osaka. Tokyo is 350km from the restaurant. The service has also been trending Twitter. Satisfied customers have posed for photos the bodybuilding delivery men, who take their shirt and pose for photos at the doorstep. The delivery men stay socially distanced. This has helped to increase orders the restaurant. Mr Sugiura said the service has also helped to employ people of work. He recruited his friends fitness gyms to work as sushi delivery staff