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IKEA said furniture for
was a "natural
" for the company. It wants to attract millions of gamers to its stores. The company said it created, "
, functional, beautiful, and affordable
and complete gaming solutions". It added: "The
of billions of gamers around the globe are very
...46% of gamers are women." It said: "Now we take the
step on our gaming
, and we do it by presenting affordable, high-performing gaming products and
solutions that we hope reflect people's personalities and
."