Fashion is ephemeral. This is particularly so for jeans. latest trend in jeans is baggy look. Many fashionistas are attributing this switch to looser-fitting jeans to coronavirus. Many of us have put on weight during pandemic. As result, we can no longer slide into our skinny jeans, which have been all rage for the past few years. Chip Bergh, CEO of top jeans maker Levi Strauss & Co., spoke about latest trend in baggier jeans. He said: "Cycles do come and go, and I think pandemic definitely played contributing role in consumers looking for more comfortable, more relaxing denim." He added: "This is not the first time we've seen this [baggy look] resonating with consumers."
Mr Bergh predicted that new fashion in jeans could last for decade, and that skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create new denim cycle, and we think that that could very well be true. last real denim cycle was driven by skinny jeans. That cycle lasted about 10 years." He added: "I don't think skinny jeans are ever going to go away completely, but clearly, right now we are seeing very strong demand for these looser fits, both men's side of business, as well as women's side." Levi's CFO Harmit Singh agreed. He said: "Some time in 2020, we came up with balloon jeans, and we have seen people becoming lot more casual."