Fashion ephemeral. This is particularly so for jeans. The latest trend in jeans is the baggy look. Many fashionistas are this switch to looser-fitting jeans to coronavirus. Many of us have on weight during the pandemic. As a result, we can no longer into our skinny jeans, which have all the rage for the past few years. Chip Bergh, the CEO of top jeans maker Levi Strauss & Co., about the latest trend in baggier jeans. He said: "Cycles come and go, and I think the pandemic definitely a contributing role in consumers looking for a more comfortable, more relaxing denim." He added: "This is not the first time we've this [baggy look] with consumers."
Mr Bergh that the new fashion in jeans could last for a decade, and that skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to a new denim cycle, and we think that that could very well true. The last real denim cycle was by skinny jeans. That cycle about 10 years." He added: "I don't think skinny jeans are ever to go away completely, but clearly, right now we are a very strong demand for these looser fits, both the men's side of the business, as well as the women's side." Levi's CFO Harmit Singh . He said: "Some time in 2020, we up with the balloon jeans, and we have seen people a lot more casual."