Ferrari is famous for sports cars that are very fast. The company is now making clothes. It started its own clothes brand. It stopped making cars at its factory for a short time so models could walk down a catwalk. Ferrari wants its clothes brand to make up 10 per cent of its profits in ten years from now.
The designer of Ferrari's clothes used to work for the brand Armani. He used many bright colours in his new clothes, including "Ferrari red". He thinks his clothes will be popular with young people. They have energy and can show the power of Ferrari's brand. Ferrari wants its clothes to show the best of Italy's creativity.