The Reading / Listening - Ferrari Fashion - Level 3

Ferrari is one of the most famous names in the car industry. Its sports cars are a symbol of luxury. It has a long history of success in motor sports, especially in Formula One. The Italian company has now entered the business of fashion. On Sunday, the 74-year-old carmaker launched its own line of clothing at its factory in Maranello, northern Italy. The company briefly halted production of its cars to let models walk down a temporary catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company to diversify. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits within a decade.

Ferrari's new, ready-to-wear clothing was created by 37-year-old fashion designer Rocco Iannone. He used to work for the fashion house Armani. Mr Iannone's clothes all used very bright colours. He made great use of "Ferrari red," the yellow used in the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes will be popular with younger people. He said: "The young generations have the power to express the energy and the power of Ferrari's brand." He added: "If you enter a Ferrari store, it's not because you need another raincoat. You are looking for something special." Ferrari's chairperson said the company "wants to champion Italian excellence and the best of our country's creativity".

Try the same news story at these easier levels:

    Ferrari Fashion - Level 0 Ferrari Fashion - Level 1   or  Ferrari Fashion - Level 2

Sources
  • https://apnews.com/article/europe-sports-formula-one-business-lifestyle-fe1e1189507bf0b2869a6dbdf003c618
  • https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/ferrari
  • https://www.yahoo.com/lifestyle/ferrari-unveils-first-fashion-collection-182807157.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice activities, drag and drop activities, sentence jumbles, which word activities, text reconstructions, spelling, gap fills and a whole lot more. Please enjoy :-)





Warm-ups

1. FERRARI: Students walk around the class and talk to other students about Ferrari. Change partners often and share your findings.
2. CHAT: In pairs / groups, talk about these topics or words from the article. What will the article say about them? What can you say about these words and your life?
       Ferrari / famous / car industry / luxury / success / motor sports / models / catwalk /
       clothing / designer / bright colours / younger people / raincoat / champion / creativity
Have a chat about the topics you liked. Change topics and partners frequently.
3. CARS: Students A strongly believe Ferrari should stick to making cars and not clothes; Students B strongly believe it is a great thing that Ferrari is making clothes. Change partners again and talk about your conversations.
4. FAMOUS BRANDS: What do you know about these brands? What are they a symbol of? What kinds of clothes could they make? Complete this table with your partner(s). Change partners often and share what you wrote.

 

What I Know

A Symbol of...

Clothes

Toyota

 

 

 

Coca Cola

 

 

 

Apple

 

 

 

Facebook

 

 

 

McDonald's

 

 

 

Disney

 

 

 

MY e-BOOK
ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

5. SUCCESS: Spend one minute writing down all of the different words you associate with the word "success". Share your words with your partner(s) and talk about them. Together, put the words into different categories.
6. CLOTHING: Rank these with your partner. Put the most important thing about clothing at the top. Change partners often and share your rankings.

  • Brand
  • Price
  • Colour
  • Quality
  • Material
  • No child labour
  • Easy to iron
  • Fashionable

 

Vocabulary

    Paragraph 1

      1. industry a. Started a new business, campaign, project, etc.
      2. symbol b. Make or become more different and/or varied.
      3. luxury c. Economic or business activity concerned with doing or making things.
      4. success d. A thing that represents or is an example of something else.
      5. launched e. Getting something done that you wanted.
      6. briefly f. For a short time.
      7. diversify g. Having great comfort and being expensive.

    Paragraph 2

      8. clothing h. A type of product made by a particular company under a particular name.
      9. logo i. Convey a thought or feeling in words or by gestures and conduct.
      10. vibrant j. All of the people born and living at about the same time, looked at as being one group.
      11. generation k. Another word for clothes.
      12. express l. Support and promote.
      13. brand m. A design used by a business or organization so people can quickly know its products or services.
      14. champion n. Bright and very easy to see.

 

Before reading / listening

1. TRUE / FALSE: Read the headline. Guess if 1-8 below are true (T) or false (F).

  1. The article says Ferrari is the most famous name in the car industry.     T / F
  2. The sports car company Ferrari is over 100 years old.     T / F
  3. Ferrari stopped making cars for a while for a catwalk show.     T / F
  4. Ferrari wants its clothes to make up 10% of its profits.     T / F
  5. Ferrari's new fashion designer once worked for Armani.     T / F
  6. Ferrari's new clothes are only in its famous red and yellow colours.     T / F
  7. Ferrari is aiming its clothes at older generations.     T / F
  8. Ferrari's designer wants people to buy Ferrari raincoats.     T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

  1. famous
  2. industry
  3. launched
  4. halted
  5. decade
  6. created
  7. bright
  8. popular
  9. special
  10. excellence
  1. made
  2. stopped
  3. quality
  4. business
  5. well liked
  6. ten years
  7. unique
  8. well known
  9. vivid
  10. started

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

  1. one of the most famous names
  2. Its sports cars are a symbol
  3. launched its own
  4. let models walk down
  5. make up 10 per cent of the company's
  6. Ferrari's new, ready-
  7. He used to work for the
  8. young
  9. You are looking for something
  10. the company wants to
  1. a temporary catwalk
  2. profits within a decade
  3. special
  4. of luxury
  5. to-wear clothing
  6. champion Italian excellence
  7. in the car industry
  8. fashion house Armani
  9. line of clothing
  10. generations

Gap fill

Put these words into the spaces in the paragraph below.
especially
decade
launched
temporary
symbol
diversify
famous
briefly

Ferrari is one of the most (1) _____________________ names in the car industry. Its sports cars are a (2) _____________________ of luxury. It has a long history of success in motor sports, (3) _____________________ in Formula One. The Italian company has now entered the business of fashion. On Sunday, the 74-year-old carmaker (4) _____________________ its own line of clothing at its factory in Maranello, northern Italy. The company (5) _____________________ halted production of its cars to let models walk down a (6) _____________________ catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company to (7) _____________________. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits within a (8) _____________________.

Put these words into the spaces in the paragraph below.
logo
power
creativity
bright
popular
special
clothing
enter

Ferrari's new, ready-to-wear (9) _____________________ was created by 37-year-old fashion designer Rocco Iannone. He used to work for the fashion house Armani. Mr Iannone's clothes all used very (10) _____________________ colours. He made great use of "Ferrari red," the yellow used in the Ferrari (11) _____________________, and a very vibrant blue. Iannone hopes the clothes will be (12) _____________________ with younger people. He said: "The young generations have the power to express the energy and the (13) _____________________ of Ferrari's brand." He added: "If you (14) _____________________ a Ferrari store, it's not because you need another raincoat. You are looking for something (15) _____________________." Ferrari's chairperson said the company "wants to champion Italian excellence and the best of our country's (16) _____________________ ".

Listening — Guess the answers. Listen to check.

1) Ferrari is one of the most famous names in ______
     a.  the car industrial
     b.  the car in dust tree
     c.  the caring dusty
     d.  the car industry
2)  Its sports cars are a ______
     a.  symbol of luxury
     b.  symbol off luxury
     c.  symbols of luxury
     d.  symbols off luxury
3)  On Sunday, the 74-year-old carmaker launched ______
     a.  its sewn line
     b.  it sewn line
     c.  its own line
     d.  its one line
4)  Ferrari hopes its new fashion line will allow the ______
     a.  company for diversify
     b.  company to diversify
     c.  company at diversity
     d.  company to diversity
5)  Ferrari's clothing collections could make up 10 per cent of ______
     a.  the company's profit
     b.  the company profits
     c.  the company's profits
     d.  the company profit

6)  Ferrari's new, ready-to-wear clothing was created by 37-year-______
     a.  older fashion designers
     b.  old fashion designer
     c.  old fashions designer
     d.  old fashion designers
7)  He used to work for the fashion ______
     a.  host Armani
     b.  heist Armani
     c.  hose Armani
     d.  house Armani
8)  Iannone hopes the clothes will be popular ______
     a.  with younger person
     b.  with younger people
     c.  within younger people
     d.  wither younger people
9)  it's not because you need another raincoat. You are looking ______
     a.  for some things specially
     b.  for some things especial
     c.  for something special
     d.  for something specially
10)  champion Italian excellence and the best of ______
     a.  our country's creatively
     b.  our country's creative city
     c.  our country's creativity
     d.  our country's create activity

Listening — Listen and fill in the gaps

Ferrari is one of the most famous names in (1) ____________________. Its sports cars are a symbol of luxury. It has a long (2) ____________________ in motor sports, especially in Formula One. The Italian company has now entered the business of fashion. On Sunday, the 74-year-old carmaker launched its own (3) ____________________ at its factory in Maranello, northern Italy. The company briefly halted production of its cars to let models walk (4) ____________________ catwalk on its factory floor. Ferrari hopes its new fashion line will allow the (5) ____________________. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits (6) ____________________.

Ferrari's new, ready-to-wear (7) ____________________ by 37-year-old fashion designer Rocco Iannone. He used to work for the fashion house Armani. Mr Iannone's clothes all used (8) ____________________. He made great use of "Ferrari red," the yellow used in the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes (9) ____________________ with younger people. He said: "The young generations have the power to express the energy and (10) ____________________ Ferrari's brand." He added: "If you enter a Ferrari store, it's not because you need another raincoat. You are looking (11) ____________________." Ferrari's chairperson said the company "wants to champion Italian (12) ____________________ best of our country's creativity".

Comprehension questions

  1. What does the article say Ferrari sports cars are a symbol of?
  2. What does the article say Ferrari has a long history of success in?
  3. How old is the carmaker Ferrari?
  4. Where was the catwalk that models walked down?
  5. How much of its profits does Ferrari want to come from its clothing?
  6. Who did the fashion designer at Ferrari once work for?
  7. Where did the yellow used in the designer's clothes come from?
  8. Who is the main target of Ferrari's clothing brand?
  9. What did the fashion designer say people are looking for?
  10. What does Ferrari's chairperson want Ferrari to champion?




Multiple choice quiz

1) What does the article say Ferrari sports cars are a symbol of?
a) wealth
b) beauty
c) driving
d) luxury
2) What does the article say Ferrari has a long history of success in?
a) sales
b) motor sports
c) making cars
d) brands
3) How old is the carmaker Ferrari?
a) 147 years old
b) 47 years old
c) 174 years old
d) 74 years old
4) Where was the catwalk that models walked down?
a) at a Paris fashion show
b) in a Milan fashion house
c) on Ferrari's factory floor
d) a Formula One circuit in Italy
5) How much of its profits does Ferrari want to come from its clothing?
a) 20%
b) 15%
c) 12%
d) 10%

6) Who did the fashion designer at Ferrari once work for?
a) Chanel
b) Gucci
c) Armani
d) Lewis Hamilton
7) Where did the yellow used in the designer's clothes come from?
a) the Ferrari logo
b) spaghetti
c) the Sun
d) the idea of speed
8) Who is the main target of Ferrari's clothing brand?
a) women
b) racing drivers
c) younger people
d) rich people
9) What did the fashion designer say people are looking for?
a) a new raincoat
b) something special
c) Ferrari clothes
d) the meaning of life
10) What does Ferrari's chairperson want Ferrari to champion?
a) Italian excellence
b) F1
c) Italian culture
d) Italy's sights

Role play

Role  A – Brand
You think the brand is the most important thing about clothes. Tell the others three reasons why. Tell them what is wrong with their things. Also, tell the others which is the least important of these (and why): price, quality or colour.

Role  B – Price
You think price is the most important thing about clothes. Tell the others three reasons why. Tell them what is wrong with their things. Also, tell the others which is the least important of these (and why): brand, quality or colour.

Role  C – Quality
You think quality is the most important thing about clothes. Tell the others three reasons why. Tell them what is wrong with their things. Also, tell the others which is the least important of these (and why): price, brand or colour.

Role  D – Colour
You think colour is the most important thing about clothes. Tell the others three reasons why. Tell them what is wrong with their things. Also, tell the others which is the least important of these (and why): price, quality or brand.

After reading / listening

1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words...

'Ferrari'

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • and 'fashion'.

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • • Share your findings with your partners.

    • Make questions using the words you found.

    • Ask your partner / group your questions.

    2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.

    •Share your questions with other classmates / groups. •Ask your partner / group your questions.

    3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?

    4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.

    5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:

    • names
    • long
    • own
    • briefly
    • allow
    • within
    • 37
    • house
    • blue
    • popular
    • enter
    • best

    Student survey

    Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

    (Please look at page 12 of the PDF to see a photocopiable example of this activity.)

    Discussion - Ferrari Fashion

    STUDENT A’s QUESTIONS (Do not show these to student B)

    1. What did you think when you read the headline?
    2. What images are in your mind when you hear the word 'Ferrari'?
    3. What do you know about Ferrari?
    4. Would you buy Ferrari clothes?
    5. Are brand clothes good value for money?
    6. What do you think of Formula One?
    7. What do you think of models walking down a catwalk?
    8. Would you prefer to wear Ferrari or Toyota clothes?
    9. Why is Ferrari getting into the clothing industry?
    10. What is your favourite clothing brand?

    STUDENT B’s QUESTIONS (Do not show these to student A)

    1. Did you like reading this article? Why/not?
    2. What do you think of when you hear the word 'fashion'?
    3. What do you think about what you read?
    4. What do you think of Ferrari?
    5. Will Ferrari's fashions become as good as Armani's?
    6. What do you think of brightly-coloured clothes?
    7. What is 'the power of Ferrari's brand'?
    8. How important is fashion to you?
    9. What is 'Italian excellence'?
    10. What questions would you like to ask Ferrari's boss?

    Discussion — Write your own questions

    STUDENT A’s QUESTIONS (Do not show these to student B)

    (a) ________________

    (b) ________________

    (c) ________________

    (d) ________________

    (e) ________________

    STUDENT B’s QUESTIONS (Do not show these to student A)

    (f) ________________

    (g) ________________

    (h) ________________

    (i) ________________

    (j) ________________

    Language — Cloze (Gap-fill)

    Ferrari is one of the (1) ____ famous names in the car industry. Its sports cars are a symbol of luxury. It has a long (2) ____ of success in motor sports, especially in Formula One. The Italian company has now entered the business (3) ____ fashion. On Sunday, the 74-year-old carmaker launched its own line of clothing at its factory in Maranello, northern Italy. The company (4) ____ halted production of its cars to let models walk down a temporary catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company (5) ____ diversify. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits (6) ____ a decade.

    Ferrari's new, ready-to-wear clothing was (7) ____ by 37-year-old fashion designer Rocco Iannone. He used to work for the fashion house Armani. Mr Iannone's clothes all used very bright colours. He made great (8) ____ of "Ferrari red," the yellow used in the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes will (9) ____ popular with younger people. He said: "The young generations have the power to express the energy and the power of Ferrari's brand." He added: "If you (10) ____ a Ferrari store, it's not because you need another raincoat. You are looking (11) ____ something special." Ferrari's chairperson said the company "wants to (12) ____ Italian excellence and the best of our country's creativity".

    Which of these words go in the above text?

    (a)     mast     (b)     mist     (c)     most     (d)     must    
    (a)     history     (b)     historian     (c)     historical     (d)     hysterical    
    (a)     of     (b)     to     (c)     on     (d)     at    
    (a)     briefly     (b)     brevity     (c)     brief     (d)     briefness    
    (a)     at     (b)     to     (c)     on     (d)     as    
    (a)     without     (b)     wither     (c)     with     (d)     within    
    (a)     create     (b)     creation     (c)     created     (d)     creative    
    (a)     useless     (b)     useful     (c)     used     (d)     use    
    (a)     be     (b)     take     (c)     do     (d)     have    
    (a)     enter     (b)     entry     (c)     entrance     (d)     entering    
    (a)     of     (b)     for     (c)     like     (d)     as    
    (a)     win     (b)     victory     (c)     champion     (d)     beat

    Spelling

    Paragraph 1

    1. the car itsrundy
    2. sports cars are a bomlys of luxury
    3. walk down a epryamotr catwalk
    4. Ferrari's clothing otcenclolis
    5. make up 10 per cent of the company's rsoptif
    6. within a dceead

    Paragraph 2

    1. fashion dgsnieer
    2. a very tivnbar blue
    3. young ionargentes
    4. You are looking for something caplsei
    5. paiocnmh Italian excellence
    6. our country's vicayteitr

    Put the text back together

    (...)  the business of fashion. On Sunday, the 74-year-old carmaker launched its own line of clothing at its
    (...)  energy and the power of Ferrari's brand." He added: "If you enter a Ferrari
    (...)  store, it's not because you need another raincoat. You are looking for something special." Ferrari's
    (...)  Ferrari's new, ready-to-wear clothing was created by 37-year-old fashion designer Rocco Iannone. He used to work
    (...)  down a temporary catwalk on its factory floor. Ferrari hopes its new fashion line will allow the company to
    1  ) Ferrari is one of the most famous names in the car industry. Its sports cars are a symbol
    (...)  diversify. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's clothing
    (...)  factory in Maranello, northern Italy. The company briefly halted production of its cars to let models walk
    (...)  use of "Ferrari red," the yellow used in the Ferrari logo, and a very vibrant blue. Iannone hopes the clothes will be
    (...)  popular with younger people. He said: "The young generations have the power to express the
    (...)  chairperson said the company "wants to champion Italian excellence and the best of our country's creativity".
    (...)  collections could make up 10 per cent of the company's profits within a decade.
    (...)  of luxury. It has a long history of success in motor sports, especially in Formula One. The Italian company has now entered
    (...)  for the fashion house Armani. Mr Iannone's clothes all used very bright colours. He made great

    Put the words in the right order

    1. a   of   are   luxury   .   Its   cars   symbol   sports
    2. sports   .   of   success   motor   history   A   long   in
    3. of   Ferrari   entered   business   has   the   fashion   .   now
    4. halted   of   production   its   cars   .   briefly   The   company
    5. fashion   line   allow   Ferrari   diversify   .   Its   to   will
    6. designer   .   a   by   clothing   The   37-year-old   fashion   created
    7. The   in   the   yellow   logo   .   used   Ferrari
    8. will   people   .   younger   popular   with   The   be   clothes
    9. the   have   express   Young   power   energy   .   generations   to
    10. champion   wants   excellence   .   company   Italian   to   The

    Circle the correct word (20 pairs)

    Ferrari is one of the most / must famous names in the car industry. Its sports cars are a cymbal / symbol of luxury. It has a long historic / history of success in motor sports, especially in Formula One. The Italian company has now entered the business of / to fashion. On Sunday, the 74-year-old carmaker launched its gown / own line of clothing at its factory in Maranello, northern Italy. The company briefly halted / hated production of its cars to let models walk down a temporary catwalk / dogfight on its factory floor. Ferrari hopes its new fashion line will allow the company to diversity / diversify. Chief Brand Diversification Officer Nicola Boari told reporters that Ferrari's cloth / clothing collections could make up 10 per cent of the company's profits within / wither a decade.

    Ferrari's new, ready-to-wear clothing was created for / by 37-year-old fashion designer Rocco Iannone. He uses / used to work for the fashion house Armani. Mr Iannone's clothes all used very bright / blight colours. He made great use of "Ferrari red," the yellow used in the Ferrari logo, and a very vagrant / vibrant blue. Iannone hopes the clothes will do / be popular with younger people. He said: "The young generations have the power for / to express the energy and the power of Ferrari's bland / brand." He added: "If you enter a Ferrari store, it's not because / however you need another raincoat. You are looking / seeing for something special." Ferrari's chairperson said the company "wants to winner / champion Italian excellence and the best of our country's creativity".

    Talk about the connection between each pair of words in italics, and why the correct word is correct.

    Insert the vowels (a, e, i, o, u)

    F_rr_r_  _s  _n_  _f  th_  m_st  f_m__s  n_m_s  _n  th_  c_r  _nd_stry.  _ts  sp_rts  c_rs  _r_  _  symb_l  _f  l_x_ry.  _t  h_s  _  l_ng  h_st_ry  _f  s_cc_ss  _n  m_t_r  sp_rts,  _sp_c__lly  _n  F_rm_l_  _n_.  Th_  _t_l__n  c_mp_ny  h_s  n_w  _nt_r_d  th_  b_s_n_ss  _f  f_sh__n.  _n  S_nd_y,  th_  74-y__r-_ld  c_rm_k_r  l__nch_d  _ts  _wn  l_n_  _f  cl_th_ng  _t  _ts  f_ct_ry  _n  M_r_n_ll_,  n_rth_rn  _t_ly.  Th_  c_mp_ny  br__fly  h_lt_d  pr_d_ct__n  _f  _ts  c_rs  t_  l_t  m_d_ls  w_lk  d_wn  _  t_mp_r_ry  c_tw_lk  _n  _ts  f_ct_ry  fl__r.  F_rr_r_  h_p_s  _ts  n_w  f_sh__n  l_n_  w_ll  _ll_w  th_  c_mp_ny  t_  d_v_rs_fy.  Ch__f  Br_nd  D_v_rs_f_c_t__n  _ff_c_r  N_c_l_  B__r_  t_ld  r_p_rt_rs  th_t  F_rr_r_'s  cl_th_ng  c_ll_ct__ns  c__ld  m_k_  _p  10  p_r  c_nt  _f  th_  c_mp_ny's  pr_f_ts  w_th_n  _  d_c_d_.

    F_rr_r_'s  n_w,  r__dy-t_-w__r  cl_th_ng  w_s  cr__t_d  by  37-y__r-_ld  f_sh__n  d_s_gn_r  R_cc_  __nn_n_.  H_  _s_d  t_  w_rk  f_r  th_  f_sh__n  h__s_  _rm_n_.  Mr  __nn_n_'s  cl_th_s  _ll  _s_d  v_ry  br_ght  c_l__rs.  H_  m_d_  gr__t  _s_  _f  "F_rr_r_  r_d,"  th_  y_ll_w  _s_d  _n  th_  F_rr_r_  l_g_,  _nd  _  v_ry  v_br_nt  bl__.  __nn_n_  h_p_s  th_  cl_th_s  w_ll  b_  p_p_l_r  w_th  y__ng_r  p__pl_.  H_  s__d:  "Th_  y__ng  g_n_r_t__ns  h_v_  th_  p_w_r  t_  _xpr_ss  th_  _n_rgy  _nd  th_  p_w_r  _f  F_rr_r_'s  br_nd."  H_  _dd_d:  "_f  y__  _nt_r  _  F_rr_r_  st_r_,  _t's  n_t  b_c__s_  y__  n__d  _n_th_r  r__nc__t.  Y__  _r_  l__k_ng  f_r  s_m_th_ng  sp_c__l."  F_rr_r_'s  ch__rp_rs_n  s__d  th_  c_mp_ny  "w_nts  t_  ch_mp__n  _t_l__n  _xc_ll_nc_  _nd  th_  b_st  _f  __r  c__ntry's  cr__t_v_ty".

    Punctuate the text and add capitals

    ferrari is one of the most famous names in the car industry its sports cars are a symbol of luxury it has a long history of success in motor sports especially in formula one the italian company has now entered the business of fashion on sunday the 74yearold carmaker launched its own line of clothing at its factory in maranello northern italy the company briefly halted production of its cars to let models walk down a temporary catwalk on its factory floor ferrari hopes its new fashion line will allow the company to diversify chief brand diversification officer nicola boari told reporters that ferraris clothing collections could make up 10 per cent of the companys profits within a decade

    ferraris new readytowear clothing was created by 37yearold fashion designer rocco iannone he used to work for the fashion house armani mr iannones clothes all used very bright colours he made great use of ferrari red the yellow used in the ferrari logo and a very vibrant blue iannone hopes the clothes will be popular with younger people he said the young generations have the power to express the energy and the power of ferraris brand he added if you enter a ferrari store its not because you need another raincoat you are looking for something special ferraris chairperson said the company wants to champion italian excellence and the best of our countrys creativity

    Put a slash (/) where the spaces are

    Ferrariisoneofthemostfamousnamesinthecarindustry.Itssportscars
    areasymbolofluxury.Ithasalonghistoryofsuccessinmotorsports,esp
    eciallyinFormulaOne.TheItaliancompanyhasnowenteredthebusines
    soffashion.OnSunday,the74-year-oldcarmakerlauncheditsownline
    ofclothingatitsfactoryinMaranello,northernItaly.Thecompanybriefly
    haltedproductionofitscarstoletmodelswalkdownatemporarycatwalk
    onitsfactoryfloor.Ferrarihopesitsnewfashionlinewillallowthecompan
    ytodiversify.ChiefBrandDiversificationOfficerNicolaBoaritoldreporte
    rsthatFerrari'sclothingcollectionscouldmakeup10percentofthecomp
    any'sprofitswithinadecade.Ferrari'snew,ready-to-wearclothingwas
    createdby37-year-oldfashiondesignerRoccoIannone.Heusedtowork
    forthefashionhouseArmani.MrIannone'sclothesallusedverybrightcol
    ours.Hemadegreatuseof"Ferrarired,"theyellowusedintheFerrarilogo
    ,andaveryvibrantblue.Iannonehopestheclotheswillbepopularwithyo
    ungerpeople.Hesaid:"Theyounggenerationshavethepowertoexpres
    stheenergyandthepowerofFerrari'sbrand."Headded:"IfyouenteraFe
    rraristore,it'snotbecauseyouneedanotherraincoat.Youarelookingfor
    somethingspecial."Ferrari'schairpersonsaidthecompany"wantstoch
    ampionItalianexcellenceandthebestofourcountry'screativity".

    Free writing

    Write about Ferrari fashion for 10 minutes. Comment on your partner’s paper.

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    Academic writing

    The world needs more designer fashion brands. Discuss.

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    Homework

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.
    2. INTERNET: Search the Internet and find out more about this news story. Share what you discover with your partner(s) in the next lesson.
    3. FERRARI: Make a poster about Ferrari. Show your work to your classmates in the next lesson. Did you all have similar things?
    4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
    5. LETTER: Write a letter to an expert on Ferrari. Ask him/her three questions about Ferrari. Give him/her three of your ideas. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.





    A Few Additional Activities for Students

    Ask your students what they have read, seen or heard about this news in their own language. Students are likely to / may have have encountered this news in their L1 and therefore bring a background knowledge to the classroom.

    Get students to role play different characters from this news story.

    Ask students to keep track of this news and revisit it to discuss in your next class.

    Ask students to male predictions of how this news might develop in the next few days or weeks, and then revisit and discuss in a future class.

    Ask students to write a follow-up story to this news.

    Students role play a journalist and someone who witnessed or was a part of this news. Perhaps they could make a video of the interview.

    Ask students to keep a news journal in English and add this story to their thoughts.

    Also...

    Buy my 1,000 Ideas and Activities for Language Teachers eBook. It has hundreds of ideas, activity templates, reproducible activities for:

    • News
    • Warm ups
    • Pre-reading / Post-reading
    • Using headlines
    • Working with words
    • While-reading / While-listening
    • Moving from text to speech
    • Post-reading / Post-listening
    • Discussions
    • Using opinions
    • Plans
    • Language
    • Using lists
    • Using quotes
    • Task-based activities
    • Role plays
    • Using the central characters in the article
    • Using themes from the news
    • Homework

    Buy my book

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    Answers

    (Please look at page 26 of the PDF to see a photocopiable example of this activity.)

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