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Social media
Matt Navarra said the new time
means TikTok will be a bigger
to YouTube. However, TikTok could lose users who prefer shorter videos. They could switch to other social media
, like Instagram's Reels, Snapchat's Spotlight, or YouTube's Shorts. Mr Navarra says shorter videos are more popular with
people, who are used to "whizzing" through videos "at
". He says longer videos are more suited to older people. Navarra believes the longer videos may increase TikTok's
as they are "easier to monetize and keep people on-platform
". Short, bite-sized videos are one of the
for TikTok's huge popularity. It has more than one billion monthly
users.
