The chocolate bar maker Cadbury has resorted to shrinking the of one of its products by 10 per cent to maintain its bottom . A company spokesperson said: "We look to absorb ...in this difficult environment [so] we've had to make the decision to reduce the weight of [chocolate] bars for the first time since 2012, so that we can keep them ." The service industry is also being to try to refrain from raising prices. The hotel chains Hilton and Marriott have made housekeeping services "opt in". This means that guests must now request the cleaning of their room. Many other free services we have taken for are on the and being shrunk.