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The global plant-based milk market is projected to
than double in the
ten years. Experts have forecast a
to $53 billion in 2028 from $22 billion in 2021. Consumers now have a dizzying
of plant-based milk options. Supermarket shelves are stocked with milk made from soy, almonds, coconuts,
, oats and more. In February, the world's first potato milk was launched. It is from a Swedish milk
called Dug and is described as being "deliciously
". Dug is advertised as, "the most
plant-based dairy alternative on the market". The dairy milk
is defending its product. It is reminding people that dairy milk is
in calcium, protein and vitamin D.
