Mayonnaise fans in Japan have a new product to – drinkable mayonnaise. Lawson, one of the country's largest convenience store chains, has selling a mayonnaise-flavoured drink. It is "Nomu Mayo" in Japanese, which as "mayo drink". Lawson has into the particular fondness the Japanese have for mayonnaise - the creamy, egg-based condiment. The store has its new liquid refreshment, "a long- new product for mayonnaise lovers". It that, "the richness and sourness of mayo are in this chilled beverage". The Nomu Mayo label the drink is a "mayonnaise-style drink" and "not mayonnaise".
Nomu Mayo is at ¥198 ($1.32) for 200 ml. It is currently in a "test sales" phase to its potential. While Japan's version of mayonnaise, which uses rice vinegar, is ubiquitous in and on Japanese meals, the jury out on whether drinkable mayo will off as a product. It has viral on social media and has very mixed reviews. Yahoo Japan stated: "It had the texture of mayonnaise in water and definitely tasted like mayonnaise, although it had the texture of water. The taste didn't feel at all, and it like mayonnaise, which is a bit strange." It added the drink was "a bold product at a very niche demographic".
