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A video from a U.S. fashion
has created controversy over its use of the words "jeans" (as in denim) and "genes" (as in
). Social media is alight with claims the video is
. The company, American Eagle, produced the video for its new line of
. The video stars denim-clad actress Sydney Sweeney. She tells the camera: "Genes are passed down from parents to
, often determining
like hair colour, personality and even eye colour. My jeans are blue." The video closes with the
: "Sydney Sweeney has great jeans." American Eagle said the play on
was part of its ad campaign's "
language". It said the words were definitely going to "push
".
