Outgoing Apple CEO Tim Cook has reflected his time as head the tech giant. Mr Cook will bow as Apple boss September. He revealed which Apple products he deemed to have been less than perfect. particular, he singled Apple Maps as being a "really big mistake". In 2012, he recommended using what he thought were more reliable map apps Apple's competitors. He said admitting this was a hard thing to do. The original Apple Maps was widely criticised its release guiding drivers to bizarre places due to faulty data and mapping errors. These included non-existent bridges, businesses the ocean, and fields wheat shown as airports.
Tim Cook was appointed CEO Apple in 2011. He succeeded visionary pioneer and co-founder Steve Jobs. During his tenure, Cook transformed Apple a $350 billion company a $4 trillion company. It continues to generate enormous profits and growth through products the iPhone. Cook has ensured Apple's brand represents a superlative lifestyle choice. Today, roughly one of every five people Earth uses an Apple device. Apple products are among the most integrated our lives. Cook revealed that his greatest achievement was the Apple Watch, and its impact health, fitness, and daily habits. He said: "Apple's greatest contribution… will be the health and wellness area."