Football fans worldwide are not happy the introduction of hydration breaks the World Cup. Spectators the stadiums have been expressing their dissatisfaction the breaks in play booing and jeering. They are not the only ones to express their consternation. Players and managers are less than happy. French manager Didier Deschamps complained breaks disrupting the free-flowing nature and momentum of games. He said: "It's almost four quarters, and before we had two halves." Netherlands defender Virgil van Dijk said that the stoppages were unnecessary. He lamented the sudden interruptions ad breaks TV, saying it was "not really" something he wanted football.
Football's governing body FIFA introduced the concept water breaks last December. It said they would be every game, regardless of temperatures. Some games the USA have been held roofs, in climate-controlled conditions. Critics argue that the breaks exist primarily commercial reasons. The BBC reported that an average 30-second World Cup ad slot Fox Sports costs to $750,000 during high-profile matches. Fox came back late a commercial break during the tournament opener between Mexico and South Africa. The BBC added that: "Given the financial benefits... it is highly likely that the breaks will remain a long-term feature."
