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Researchers at the Harvard Business School that people who do not "normal fashion" more respect from others. Doctoral student Silvia Bellezza and two of her colleagues how we view the social status and competence of people who do not to "normal" ways of dressing. They that the more outlandishly people , the more respect they get. Participants in the research others who had a "weirder" fashion to be more unique. Researchers said that rather than think badly of someone scruffily , many people believe that dressing down is a sign of confidence. Ms Bellezza said: "If you're willing to , there are upsides."

Bellezza a number of experiments to test how people reacted to non-conformity. In one, people in different types of clothes at expensive boutiques in Milan. One group casual sports clothes, while the other expensive-looking outfits. The sales assistants the ones in the sports gear were the bigger spenders. In another test, students an unshaven, T-shirt-clad professor above an academic a suit and tie. Bellezza says high-profile entrepreneurs who down may be responsible for our perceptions. In particular, Facebook CEO Mark Zuckerberg's of hoodies and the late Steve Jobs' trademark jeans, sneakers and polo neck tops.