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Researchers the Harvard Business School claim that people who do not follow "normal fashion" get more respect others. Doctoral student Silvia Bellezza and two her colleagues examined how we view the social status and competence people who do not conform "normal" ways dressing. They discovered that the more outlandishly people dress, the more respect they get. Participants the research considered others who had a "weirder" fashion to be more unique. Researchers said that rather than think badly someone scruffily dressed, many people believe that dressing is a sign confidence. Ms Bellezza said: "If you're willing to deviate, there are upsides."

Bellezza conducted a number experiments to test how people reacted non-conformity. one, people different types of clothes shopped expensive boutiques in Milan. One group wore casual sports clothes, while the other donned expensive-looking outfits. The sales assistants assumed the ones the sports gear were the bigger spenders. In another test, students rated an unshaven, T-shirt-clad professor an academic wearing a suit and tie. Bellezza says high-profile entrepreneurs who dress may be responsible changing our perceptions. particular, Facebook CEO Mark Zuckerberg's wearing of hoodies and the late Steve Jobs' trademark jeans, sneakers and polo neck tops.