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Researchers at the Harvard Business School claim that people who do not follow " academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes fashion" get more respect from academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. Doctoral student Silvia Bellezza and two of her academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes examined how we view the academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes status and competence of people who do not conform to "normal" ways of academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. They discovered that the more academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes people dress, the more academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes they get. Participants in the research considered others who had a "weirder" academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes to be more unique. Researchers said that rather than think badly of someone academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes dressed, many people believe that dressing down is a sign of academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. Ms Bellezza said: "If you're willing to deviate, there are upsides."

Bellezza conducted a academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes of experiments to test how people reacted to non-conformity. In one, people in different academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes of clothes shopped at expensive academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes in Milan. One group wore casual sports clothes, while the other donned expensive-looking academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. The sales assistants assumed the ones in the sports academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes were the bigger academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. In another test, students rated an unshaven, T-shirt-clad professor above an academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes wearing a suit and tie. Bellezza says high- academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes entrepreneurs who dress down may be responsible for changing our academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes. In particular, Facebook CEO Mark Zuckerberg's wearing of hoodies and the academicboutiquescolleaguesconfidencedressingfashiongearlatenormalnumberothersoutfitsoutlandishlyperceptionsprofilerespectscruffilysocialspenderstypes Steve Jobs' trademark jeans, sneakers and polo neck tops.