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Researchers at the Harvard Business School [claim / exclaim] that people who do not follow "normal fashion" get more respect from [the others / others] . [Doctoral / Doctored] student Silvia Bellezza and two of her colleagues examined how we view the [society / social] status and competence of people who do not conform to "normal" ways of [dressing / dresses] . They discovered that the [more / most] outlandishly people dress, the more respect they get. Participants in the research [considerable / considered] others who had a "weirder" fashion to be more [unique / unicorn-like] . Researchers said that rather than think [bad / badly] of someone scruffily dressed, many people believe that dressing down is a sign of confidence. Ms Bellezza said: "If you're willing to deviate, there are [upsides / insides] ."

Bellezza [conducted / contracted] a number of experiments to test how people [reacted / reaction] to non-conformity. In one, people in different types of clothes [shopped / shopping] at expensive boutiques in Milan. One group wore casual sports clothes, while the other [domed / donned] expensive-looking outfits. The sales assistants [assumed / resumed] the ones in the sports gear were the bigger spenders. In another test, students [bated / rated] an unshaven, T-shirt-clad professor [above / higher] an academic wearing a suit and tie. Bellezza says high-profile entrepreneurs who dress down may be responsible for changing our [receptions / perceptions] . In particular, Facebook CEO Mark Zuckerberg's [wearing / dressing] of hoodies and the late Steve Jobs' [trademark / logo] jeans, sneakers and polo neck tops.