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The electronics giant Sony is up for the launch of a watch out of electronic paper. The e-paper watch could on store shelves next year. Sony's watch will be the latest to the smart watch market. A company spokesman the watch would from the competition because it will focus more on looks and style rather than function and gadgetry. The watch will be from a special paper material that will allow both its face and strap to as a display. The wearer will be able to change and with the entire surface of the watch. Analysts say that the watch may have trouble selling. Most agree that it is stylish, but it isn't a proper smart watch as it cannot to the Internet.

Sony the testing of its watch a big secret until this week. It the design public last September to public reaction to it. Sony didn't want people to influenced by its name or brand, so it said the watch was from a company called Fashion Entertainment. A spokesman said: "We Sony's name because we wanted to the real value of the product, whether there will demand for our concept." Sony the watch on a crowdfunding site to test the market and how many people thought it would be worth investing in. The device its two million yen ($17,000) goal, raising 3.5 million yen ($30,000) in total.