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The electronics giant Sony is [gearing / grading] up for the launch of a watch made out of electronic paper. The e-paper watch could be on store [shelf / shelves] next year. Sony's watch will be the [latest / lately] to enter the smart watch market. A company spokesman said the watch would [difference / differ] from the competition because it will focus more [on / in] looks and style rather than function and [wizardry / gadgetry] . The watch will be made from a special paper material that will allow both its face and strap to [save / serve] as a display. The [wearer / wary] will be able to change and interact with the entire surface of the watch. Analysts say that the watch may have [trouble / troubled] selling. Most agree that it is stylish, but it isn't a [properly / proper] smart watch as it cannot connect to the Internet.

Sony [kept / keeping] the testing of its watch a big secret [by / until] this week. It made the design public last September to [gauge / gouge] public reaction to it. Sony didn't want people to be influenced [for / by] its name or brand, so it said the watch was from a company [calling / called] Fashion Entertainment. A spokesman said: "We hid Sony's name because we wanted to [treat / test] the real value [at / of] the product, whether there will be demand for our [concept / conceive] ." Sony put the watch on a crowdfunding site to test the market and see how many people thought it would [see / be] worth investing in. The device surpassed its two million yen ($17,000) goal, raising 3.5 million yen ($30,000) in [total / totally] .