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The electronics giant Sony is gearing for the launch a watch made of electronic paper. The e-paper watch could be store shelves next year. Sony's watch will be the latest to enter the smart watch market. A company spokesman said the watch would differ the competition because it will focus more looks and style rather than function and gadgetry. The watch will be made a special paper material that will allow both its face and strap to serve as a display. The wearer will be able to change and interact the entire surface the watch. Analysts say that the watch may have trouble selling. Most agree that it is stylish, but it isn't a proper smart watch as it cannot connect to the Internet.

Sony kept the testing its watch a big secret this week. It made the design public last September to gauge public reaction to it. Sony didn't want people to be influenced its name or brand, so it said the watch was a company called Fashion Entertainment. A spokesman said: "We hid Sony's name because we wanted to test the real value the product, whether there will be demand our concept." Sony put the watch a crowdfunding site to test the market and see how many people thought it would be worth investing . The device surpassed its two million yen ($17,000) goal, raising 3.5 million yen ($30,000) in total.

 
 

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