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   brand      competition      crowdfunding      demand      entire      focus      gadgetry      giant      goal      latest      launch      material      proper      reaction      secret      shelves      spokesman      total      value      whether  
The electronics Sony is gearing up for the of a watch made out of electronic paper. The e-paper watch could be on store next year. Sony's watch will be the to enter the smart watch market. A company spokesman said the watch would differ from the because it will more on looks and style rather than function and . The watch will be made from a special paper that will allow both its face and strap to serve as a display. The wearer will be able to change and interact with the surface of the watch. Analysts say that the watch may have trouble selling. Most agree that it is stylish, but it isn't a smart watch as it cannot connect to the Internet.

Sony kept the testing of its watch a big until this week. It made the design public last September to gauge public to it. Sony didn't want people to be influenced by its name or , so it said the watch was from a company called Fashion Entertainment. A said: "We hid Sony's name because we wanted to test the real of the product, there will be for our concept." Sony put the watch on a site to test the market and see how many people thought it would be worth investing in. The device surpassed its two million yen ($17,000) , raising 3.5 million yen ($30,000) in .

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