Speed Reading — Level 5 — 200 wpm 

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An English businessman has a business selling bottled, British countryside air to Chinese people. Leo De Watts, 27, thought of the idea of selling air to China after seeing news of pollution in Chinese cities. He guessed there was a market for cleaner air. De Watts launched his company last year. It is part of the imaginatively named industry of "air farming". His team "harvests" air from various locations in Britain and sends it to China. Even though the air is cheap to collect, the price of the products is high. A bottle of the fresh stuff costs $115.

De Watts is from the British countryside. He said he appreciates the quality of the air in rural Britain. He now lives in Hong Kong and sells his air at local markets. Most of his products are sold in Chinese cities, where pollution can be bad. He said his Chinese customers are fussy about what kind of air they buy. He said in his video that: "We have clients who request very particular circumstances for their air. Sometimes we'll be at the top of a mountain, and other times at the bottom of a valley." He added: "There's really a market for this. We've just started."

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