30-second video from railway company in Japan has made many women angry. video is aimed at stopping women from putting on make-up while riding on trains. It is from Japanese railway operator Tokyu Corporation. It has lines: "Women in city are all beautiful. But they are ugly to see, at times….Please refrain from putting on make-up on train." A spokesman for Tokyu said that no-make-up video campaign is part one of eight-part video series aimed at educating passengers on train etiquette. It wants people to follow rules and be well mannered on trains. Tokyu said it had received more positive feedback about make-up video than negative feedback, and that it would continue showing it.
Many women have criticized video on social media as being sexist. A Twitter user wrote: "I can understand if Tokyu's ad asks me to stop putting make-up on because powder might spill or its smell bothers others, but train company has no right to tell me whether I look beautiful or ugly." Another wrote: "If Tokyu wants to clamp down on people who make others uncomfortable, it should create video targeting people with body odors, or people who smell of alcohol or vomit." In 2015 survey, passengers said watching women put on make-up was number eight on list of the biggest nuisances on trains. Other nuisances included men groping women and people talking loudly on smartphones.