A 30-second video a railway company in Japan has made many women angry. The video is aimed stopping women putting on make-up while riding on trains. It is the Japanese railway operator Tokyu Corporation. It has the lines: "Women the city are all beautiful. But they are ugly to see, times….Please refrain from putting on make-up the train." A spokesman for Tokyu said that the no-make-up video campaign is part one an eight-part video series aimed at educating passengers train etiquette. It wants people to follow rules and be well mannered on the trains. Tokyu said it had received more positive feedback the make-up video than negative feedback, and that it would continue showing it.
Many women have criticized the video social media being sexist. A Twitter user wrote: "I can understand if Tokyu's ad asks me to stop putting make-up on because powder might spill or its smell bothers others, but a train company has no right to tell me whether I look beautiful or ugly." Another wrote: "If Tokyu wants to clamp on people who make others uncomfortable, it should create a video targeting people body odors, or people who smell alcohol or vomit." In a 2015 survey, passengers said watching women put make-up was number eight a list the biggest nuisances on trains. Other nuisances included men groping women and people talking loudly smartphones.