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A 30-second video from a railway company in Japan has many women angry. The video is at stopping women from on make-up while riding on trains. It is from the Japanese railway operator Tokyu Corporation. It the lines: "Women in the city are all beautiful. But they are ugly to , at times….Please from putting on make-up on the train." A spokesman for Tokyu said that the no-make-up video campaign is part one of an eight-part video series aimed at educating passengers on train etiquette. It people to follow rules and well mannered on the trains. Tokyu said it had more positive feedback about the make-up video than negative feedback, and that it would showing it.

Many women have the video on social media as sexist. A Twitter user wrote: "I can understand if Tokyu's ad asks me to putting make-up on because powder might spill or its smell others, but a train company has no right to me whether I look beautiful or ugly." Another wrote: "If Tokyu wants to down on people who others uncomfortable, it should a video targeting people with body odors, or people who smell of alcohol or vomit." In a 2015 survey, passengers said watching women put on make-up number eight on a list of the biggest nuisances on trains. Other nuisances men groping women and people talking loudly on smartphones.