There have been crazy scenes in supermarkets across France. Shoppers have been fighting and punching each other to buy jars of hazelnut spread Nutella. nationwide chain of supermarkets cut price of it by 70 per cent. supermarket Intermarché launched promotion on 950-gram jars of sweet treat on January 25. cost was slashed from €4.50 to €1.41. Long queues formed outside stores, but shoppers lost their cool in aisles. witness at one store described chaos. She told French media: "They fought like animals. woman had her hair pulled, elderly lady had cardboard box put on her head, and another woman had bloody hand. It was terrible."
The maker of Nutella is Italian company called Ferrero. It said it had nothing to do with discount. It tweeted: "The decision for promotion was taken [only] by Intermarché." It added: "We condemn consequences of this operation, which created confusion and disappointment among customers." The supermarket has not commented on this story. employee said: "It was crazy. It seemed like it was first day of sales. People just rushed in, shoving everyone and breaking things." He added: "It was like riot. We nearly called police." A tweeter explained how important Nutella is in France. She said: "French people eat it by spoonful. I had it on toast for breakfast as child."