There have been crazy scenes supermarkets France. Shoppers have been fighting and punching each other to buy jars the hazelnut spread Nutella. A nationwide chain supermarkets cut the price it by 70 per cent. The supermarket Intermarché launched a promotion 950-gram jars of the sweet treat on January 25. The cost was slashed €4.50 to €1.41. Long queues formed outside stores, but shoppers lost their cool the aisles. A witness one store described the chaos. She told French media: "They fought like animals. A woman had her hair pulled, an elderly lady had a cardboard box put her head, and another woman had a bloody hand. It was terrible."
The maker Nutella is an Italian company called Ferrero. It said it had nothing to do the discount. It tweeted: "The decision the promotion was taken [only] by Intermarché." It added: "We condemn the consequences this operation, which created confusion and disappointment customers." The supermarket has not commented this story. An employee said: "It was crazy. It seemed like it was the first day sales. People just rushed in, shoving everyone and breaking things." He added: "It was like a riot. We nearly called the police." A tweeter explained how important Nutella is France. She said: "French people eat it the spoonful. I had it toast for breakfast as a child."