5-speed listening (Body Hair - Level 5)

TV razor ad shows real body hair for first time






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A TV advert for a razor has created great debate online. The ad shows women shaving real body hair. This seems to be an everyday thing and nothing to write home about - normal TV-ad content. However, it is the first time on U.S. TV that an ad has shown the shaving of actual body hair. For decades, razor companies have aired ads showing women shaving already smooth legs and armpits. There is never a hair in sight. It seems as though the companies want to promote the false image that women have hairless bodies. The new ad by the razor brand Billie has corrected this.

Billie's ad is the first commercial in 100 years that shows women have body hair. All previous ads showed hairless women. Billie showed women shaving hair from their toes, stomachs, armpits, and between their eyebrows. Billie co-founder Georgina Gooley told a magazine that she was shocked at how companies show women to have perfectly smooth bodies. She said: "When brands pretend that all women have hairless bodies, it's a version of body-shaming." She added: "Shaving is a personal choice, and no one should be telling women what to do with their hair."

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