A simple TV advertisement a razor has created great debate and gone viral online. The ad simply shows women shaving real body hair their body. This seems to be an everyday occurrence and nothing to write home ; nothing revolutionary; normal TV-ad fare. However, it is the first time that an advert has been shown U.S. TV showing the shaving actual body hair. For decades, razor companies have aired ads showing women shaving already totally smooth, airbrushed legs and armpits. There is never a hair sight in these commercials. It seems as though the ad companies want to promote the falsehood that women have hairless bodies. The new ad the razor brand Billie has rectified this.
Billie's ad is the first commercial 100 years of advertising that has shown women to have body hair. All previous ads had shown women to be hairless. Billie showed women shaving hair toes, armpits, their eyebrows, and their stomachs. Billie co-founder Georgina Gooley told Glamour magazine that she was shocked how razor companies had previously portrayed women to have picture-perfect bodies. She criticized the companies, saying: "When brands pretend that all women have hairless bodies, it's a version body-shaming. It's saying you should feel ashamed having body hair." She added: "Shaving is a personal choice, and no one should be telling women what to do their hair."