Gap Fill - Body Hair - Level 6


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A TV advertisement for a razor has created great and gone online. The ad simply shows women shaving body hair from their body. This seems to be an occurrence and nothing to write home about; nothing revolutionary; normal TV-ad fare. However, it is the first time that an advert has been shown on U.S. TV showing the shaving of actual body hair. For , razor companies have aired ads showing women shaving already smooth, airbrushed legs and armpits. There is never a hair in in these commercials. It seems as though the ad companies want to promote the that women have hairless bodies. The new ad by the razor brand Billie has rectified .

Billie's ad is the first in 100 years of advertising that has shown women to have body hair. All ads had shown women to be hairless. Billie showed women shaving off hair from toes, , between their eyebrows, and on their stomachs. Billie co-founder Georgina Gooley told Glamour that she was shocked at how razor companies had portrayed women to have picture-perfect bodies. She criticized the companies, saying: "When pretend that all women have bodies, it's a version of body-shaming. It's saying you should feel of having body hair." She added: "Shaving is a choice, and no one should be telling women what to do with their ."

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