5-speed listening (Tissues - Level 2)

'Mansize' tissues renamed for being sexist






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Tissue company Kimberly-Clark is changing the name of one of its products. It is putting an end to its Kleenex "Mansize" tissues. This is because many people complained that the name "Mansize" was sexist. The name has been on the boxes of tissues for over 60 years. They were first launched in 1956 as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that the tissues will be renamed "Extra Large". Companies around the world are looking at the name of their products to make sure they are not gender stereotyping.

Kimberly-Clark's consumer service department had many complaints about the Mansize name. The company said being both soft and strong is not only masculine. It said the Mansize name did not suggest gender inequality. It added: "We remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously." The name change started an online debate on brand names, company names and sexism. A radio presenter said it was time to rename the store Mothercare because many fathers also look after babies.

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