The Reading / Listening - Tissues - Level 2

Tissue company Kimberly-Clark is changing the name of one of its products. It is putting an end to its Kleenex "Mansize" tissues. This is because many people complained that the name "Mansize" was sexist. The name has been on the boxes of tissues for over 60 years. They were first launched in 1956 as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that the tissues will be renamed "Extra Large". Companies around the world are looking at the name of their products to make sure they are not gender stereotyping.



Kimberly-Clark's consumer service department had many complaints about the Mansize name. The company said being both soft and strong is not only masculine. It said the Mansize name did not suggest gender inequality. It added: "We remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously." The name change started an online debate on brand names, company names and sexism. A radio presenter said it was time to rename the store Mothercare because many fathers also look after babies.

Try the same news story at these levels:

    Tissues - Level 0 Tissues - Level 1   or  Tissues - Level 3

Sources
  • https://www.standard.co.uk/news/world/kleenex-ditches-mansize-tissues-after-complaints-of-sexism-a3965146.html
  • https://www.bbc.com/news/uk-politics-45899784
  • https://www.dailymail.co.uk/news/article-6288461/Kleenex-renames-Mansize-tissues-brand-extra-large-sexism-complaints.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Phrase Matching

Paragraph 1

  1. changing the name of one
  2. This is because many people
  3. They were first
  4. an alternative to cotton
  5. the tissues stayed strong
  6. the tissues will be
  7. looking at the name
  8. gender
  1. when wet
  2. of their products
  3. of its products
  4. complained
  5. stereotyping
  6. handkerchiefs
  7. launched in 1956
  8. renamed

Paragraph 2

  1. being both soft and strong is not
  2. gender
  3. developing the best possible
  4. we take any feedback extremely
  5. The name change started
  6. brand
  7. it was time to
  8. many fathers also look
  1. rename the store
  2. products
  3. only masculine
  4. after babies
  5. names
  6. seriously
  7. inequality
  8. an online debate

Listening — Listen and fill in the gaps

Tissue company Kimberly-Clark is changing the name of one (1) ___________________. It is putting an end to its Kleenex "Mansize" tissues. (2) ___________________ many people complained that the name "Mansize" was sexist. The name has been (3) ___________________ of tissues for over 60 years. They were first launched in 1956 (4) ___________________ to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that the tissues (5) ___________________ "Extra Large". Companies around the world are looking at the name of their products (6) ___________________ they are not gender stereotyping.

Kimberly-Clark's consumer service department (7) ___________________ about the Mansize name. The company said being both soft and strong is (8) ___________________. It said the Mansize name did not suggest gender inequality. It added: "We remain committed to developing (9) ___________________ products for our consumers and we take any feedback extremely seriously." The name change (10) ___________________ debate on brand names, company (11) ___________________. A radio presenter said it was time to rename the store Mothercare because many fathers (12) ___________________ babies.

Put a slash (/) where the spaces are

TissuecompanyKimberly-Clarkischangingthenameofoneofitsprodu
cts.ItisputtinganendtoitsKleenex"Mansize"tissues.Thisisbecausem
anypeoplecomplainedthatthename"Mansize"wassexist.Thenameha
sbeenontheboxesoftissuesforover60years.Theywerefirstlaunchedin
1956asanalternativetocottonhandkerchiefs.Advertssaidthetissues"
stayedstrongwhenwet".Thecompanysaidthatthetissueswillberena
med"ExtraLarge".Companiesaroundtheworldarelookingatthename
oftheirproductstomakesuretheyarenotgenderstereotyping.Kimberl
y-Clark'sconsumerservicedepartmenthadmanycomplaintsaboutth
eMansizename.Thecompanysaidbeingbothsoftandstrongisnotonly
masculine.ItsaidtheMansizenamedidnotsuggestgenderinequality.It
added:"Weremaincommittedtodevelopingthebestpossibleproductsf
orourconsumersandwetakeanyfeedbackextremelyseriously."Thena
mechangestartedanonlinedebateonbrandnames,companynamesan
dsexism.AradiopresentersaiditwastimetorenamethestoreMothercar
ebecausemanyfathersalsolookafterbabies.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________





Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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