The Reading / Listening - Tissues - Level 3

One of the world's biggest makers of tissues is changing the name of one of its products. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This comes after many people complained to the company that the name "Mansize" was sexist. That name has been on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in 1956. They were advertised as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they are not gender stereotyping.



Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusively masculine....Nor do we believe that the Mansize branding suggests or endorses gender inequality." It added: "We remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously." The name change has started an online debate on brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers also look after babies.

Try the same news story at these easier levels:

    Tissues - Level 0 Tissues - Level 1   or  Tissues - Level 2

Sources
  • https://www.standard.co.uk/news/world/kleenex-ditches-mansize-tissues-after-complaints-of-sexism-a3965146.html
  • https://www.bbc.com/news/uk-politics-45899784
  • https://www.dailymail.co.uk/news/article-6288461/Kleenex-renames-Mansize-tissues-brand-extra-large-sexism-complaints.html


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Please enjoy :-)



Warm-ups

1. TISSUES: Students walk around the class and talk to other students about tissues. Change partners often and share your findings.
2. CHAT: In pairs / groups, talk about these topics or words from the article. What will the article say about them? What can you say about these words and your life?
       tissues / products / brand / complained / sexism / alternative / cotton / handkerchiefs
       consumer / soft / strong / masculine / feedback / online debate  / radio presenter
Have a chat about the topics you liked. Change topics and partners frequently.
3. GENDER NEUTRAL: Students A strongly believe all products should be gender neutral; Students B strongly believe otherwise.  Change partners again and talk about your conversations.
4. ALTERNATIVES: What are alternatives to these things? Complete this table with your partner(s). Change partners often and share what you wrote.

 

Alternative

Would you choose this?

Tissues

 

 

The Internet

 

 

Music

 

 

Television

 

 

English

 

 

Using electricity

 

 

MY e-BOOK
ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

5. BRAND: Spend one minute writing down all of the different words you associate with the word "brand". Share your words with your partner(s) and talk about them. Together, put the words into different categories.
6. SEXIST PRODUCTS: Rank these with your partner. Put the most sexist products at the top. Change partners often and share your rankings.


(See https://www.buzzfeed.com/erinchack/pointlessly-gendered-products)

  • Girls' kitchen toy
  • Women's toolset
  • Men's tea
  • Beer for women
  • Mansize tissues
  • Dolls for girls
  • Women's deodorant
  • Men's socks

 

Vocabulary

    Paragraph 1

      1. products a. Being unfair towards women; not treating women equally.
      2. putting an end to b. Started a new business, website, campaign, etc.
      3. complained c. Things that are made, created or grown and then sold.
      4. sexist d. A widely-held and oversimplified image or idea of a particular type of person or thing.
      5. launched e. Finish something; cause something to stop existing or working.
      6. alternative f. Said or wrote you are unhappy with something or someone.
      7. stereotyping g. One (or more things) you can choose as another (or a different) choice or possibility.

    Paragraph 2

      8. consumer h. A formal discussion on a particular topic in a public meeting, on social media, in schools, etc. in which opposing arguments are put forward.
      9. exclusively i. A person who buys goods and services for personal use.
      10. masculine j. Only for that purpose or reason.
      11. gender k. Unfairness because of differences in skin colour, sex, religion, weight, etc.
      12. inequality l. One of the two sexes (male, female...).
      13. feedback m. Manly; anything about men.
      14. debate n. Information about feelings towards a product, a person's performance of a task, etc. which is used to make things better.

 

Before reading / listening

1. TRUE / FALSE: Read the headline. Guess if 1-8 below are true (T) or false (F).

  1. The name of the company that makes the Mansize tissues is Kleenex.     T / F
  2. Mansize tissues first went on sale in the 1950s.     T / F
  3. Advertisements said the tissues were "wet when strong".     T / F
  4. The "Mansize" tissues have been renamed "Peoplesize".     T / F
  5. The company had many complaints abut the product being sexist.     T / F
  6. The company said the Mansize tissues were very masculine.     T / F
  7. The company said it is serious about listening to feedback.     T / F
  8. A radio presenter wants the store Mothercare to be renamed.     T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

  1. makers
  2. putting an end to
  3. complained
  4. alternative
  5. products
  6. consumer
  7. exclusively
  8. endorses
  9. exclusively
  10. look after
  1. goods
  2. substitute
  3. solely
  4. protested
  5. supports
  6. care for
  7. manufacturers
  8. very
  9. customer
  10. finishing

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

  1. One of the world's biggest
  2. putting an end to its Kleenex "Mansize"
  3. tissues were first
  4. They were advertised as an alternative
  5. gender
  6. consumer service
  7. both soft and strong is exclusively
  8. gender
  9. we take any feedback extremely
  10. brand
  1. inequality
  2. department
  3. stereotyping
  4. masculine
  5. launched in 1956
  6. brand of tissues
  7. seriously
  8. makers of tissues
  9. names
  10. to cotton handkerchiefs

Gap fill

Put these words into the spaces in the paragraph below.
cotton
complained
gender
makers
launched
products
wet
boxes

One of the world's biggest (1) ____________ of tissues is changing the name of one of its (2) ____________. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This comes after many people (3) ____________ to the company that the name "Mansize" was sexist. That name has been on the (4) ____________ of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first (5) ____________ in 1956. They were advertised as an alternative to (6) ____________ handkerchiefs. Adverts said the tissues "stayed strong when (7) ____________ ". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they are not (8) ____________ stereotyping.

Put these words into the spaces in the paragraph below.
both
gender
sexism
consumer
debate
look
masculine
feedback

Kimberly-Clark said it was changing the name of its tissues because its (9) ____________ service department had many complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being (10) ____________ soft and strong is...exclusively (11) ____________....Nor do we believe that the Mansize branding suggests or endorses (12) ____________ inequality." It added: "We remain committed to developing the best possible products for our consumers and we take any (13) ____________ extremely seriously." The name change has started an online (14) ____________ on brand names, company names and (15) ____________. A radio presenter suggested it was time to rename the store Mothercare as many fathers also (16) ____________ after babies.

Listening — Guess the answers. Listen to check.

1)  many people complained to the company that the name "Mansize" ______
     a.  was sexier
     b.  was sexy
     c.  was sexist
     d.  was sex is
2)  Kleenex "For Men" tissues were first ______ 1956
     a.  launched in
     b.  launched on
     c.  launched an
     d.  launched un
3)  They were advertised as an ______ cotton handkerchiefs
     a.  alternator to
     b.  alter native to
     c.  altar native to
     d.  alternative to
4)  The company said that from now, the tissues ______ "Extra Large"
     a.  will been renamed
     b.  will being renamed
     c.  will beer named
     d.  will be renamed
5)  the name of their products to make sure they are ______ stereotyping
     a.  not gentler
     b.  not gander
     c.  not genders
     d.  not gender

6)  Kimberly-Clark in no way suggests that being both soft and strong is...______
     a.  exclusively masculinity
     b.  exclusive masculine
     c.  exclusively masculine
     d.  exclusive masculinity
7)  Nor do we believe that the Mansize branding suggests or endorses ______
     a.  engender inequality
     b.  gender inequality
     c.  gender on equality
     d.  gentler in the quality
8) possible products for our consumers and we take any feedback ______
     a.  extremely seriously
     b.  extreme serious
     c.  extremely serious
     d.  extreme seriously
9)  The name change has started an online debate on brand names, company ______
     a.  name and sexism
     b.  name sand sexist
     c.  names and sexism
     d.  name sand sexism
10)  it was time to rename the store Mothercare as many fathers also ______
     a.  book after babies
     b.  took after babies
     c.  look after babies
     d.  hook after babies

Listening — Listen and fill in the gaps

One of the world's biggest (1) ___________________ is changing the name of one (2) ___________________. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This (3) ___________________ people complained to the company that the name "Mansize" was sexist. That name has been on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were (4) ___________________ ==1956. They were advertised (5) ___________________ to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they (6) ___________________ stereotyping.

Kimberly-Clark said it was changing the name of its tissues because (7) ___________________ department had many complaints about the Mansize name. It said: "Kimberly-Clark (8) ___________________ suggests that being both soft and strong is...exclusively masculine.... (9) ___________________ believe that the Mansize branding suggests or endorses gender inequality." It added: "We remain committed to developing the best possible products (10) ___________________ consumers and we take any feedback extremely seriously." The name change has started (11) ___________________ on brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers (12) ___________________ babies.

Comprehension questions

  1. What is the name of the company that makes Kleenex tissues?
  2. When were Mansize tissues first introduced?
  3. What were the tissues seen as an alternative for?
  4. What is the new name of the Mansize tissues?
  5. What are companies making sure they are not doing with their products?
  6. What did the company say being soft and strong was not exclusively?
  7. What does the company remain committed to?
  8. What does the company take seriously?
  9. Where did a debate happen?
  10. Who suggested the store Mothercare should change its name?




Multiple choice quiz

1) What is the name of the company that makes Kleenex tissues?
a) Kellogg's
b) Kimberly-Clark
c) Kraft
d) Kodak
2) When were Mansize tissues first introduced?
a) 1928
b) 1982
c) 1965
d) 1956
3) What were the tissues seen as an alternative for?
a) cotton handkerchiefs
b) toilet paper
c) paper bags
d) towels
4) What is the new name of the Mansize tissues?
a) Personsize
b) Size
c) Extra Large
d) Nose-Size
5) What are companies making sure they are not doing with their products?
a) being gender neutral
b) gender stereotyping
c) losing money on them
d) putting Mansize on them

6) What did the company say being soft and strong was not exclusively?
a) masculine
b) feminine
c) gender neutral
d) tissue
7) What does the company remain committed to?
a) feedback
b) large tissues
c) developing the best products
d) brand names
8) What does the company take seriously?
a) feedback
b) tissues
c) brand names
d) inequality
9) Where did a debate happen?
a) online
b) on TV
c) in the newspapers
d) on a radio station
10) Who suggested the store Mothercare should change its name?
a) brand names
b) Mothercare's CEO
c) a tissue user
d) a radio presenter

Role play

Role  A – Mansize Tissues
You think Mansize tissues are the most sexist products. Tell the others three reasons why. Tell them why their products aren't really sexist. Also, tell the others which is the least sexist of these (and why): women's deodorant, men's socks or dolls for girls.

Role  B – Women's Deodorant
You think women's deodorant is the most sexist product. Tell the others three reasons why. Tell them why their products aren't really sexist. Also, tell the others which is the least sexist of these (and why): Mansize tissues, men's socks or dolls for girls.

Role  C – Men's Socks
You think men's socks are the most sexist products. Tell the others three reasons why. Tell them why their products aren't really sexist. Also, tell the others which is the least sexist of these (and why): women's deodorant, Mansize tissues or dolls for girls.

Role  D – Dolls for Girls
You think dolls for girls are the most sexist products. Tell the others three reasons why. Tell them why their products aren't really sexist. Also, tell the others which is the least sexist of these (and why): women's deodorant, men's socks or Mansize tissues.

After reading / listening

1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words...

'man'

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • and 'size'.

  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • ________________
  • • Share your findings with your partners.

    • Make questions using the words you found.

    • Ask your partner / group your questions.

    2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.

    •Share your questions with other classmates / groups. •Ask your partner / group your questions.

    3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?

    4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.

    5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:

    • service
    • suggests
    • nor
    • remain
    • online
    • fathers
    • makers
    • end
    • 60
    • 1956
    • wet
    • sure




    Student survey

    Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

    (Please look at page 12 of the PDF to see a photocopiable example of this activity.)

    Discussion - 'Mansize' tissues renamed for being sexist

    STUDENT A’s QUESTIONS (Do not show these to student B)

    1. What did you think when you read the headline?
    2. What images are in your mind when you hear the word 'man'?
    3. What do you think of tissues?
    4. What do you use tissues for?
    5. What do you think of tissues being called "Mansize"?
    6. Is the name "Mansize" sexist?
    7. Should all products have gender-neutral names?
    8. Which are better, tissues or handkerchiefs?
    9. Is it important for tissues to "stay strong when wet"?
    10. Is "Extra Large" a better name for the tissues?

    STUDENT B’s QUESTIONS (Do not show these to student A)

    1. Did you like reading this article? Why/not?
    2. What do you think of when you hear the word 'tissue'?
    3. What do you think about what you read?
    4. Why were the tissues called "Mansize" and not "Womansize"?
    5. Have you ever complained about a product?
    6. Do you think companies listen to feedback?
    7. What could we use instead of tissues?
    8. How bad are tissues for the environment?
    9. Should the store Mothercare change its name to Parentcare?
    10. What questions would you like to ask the company CEO?

    Discussion — Write your own questions

    STUDENT A’s QUESTIONS (Do not show these to student B)

    (a) ________________

    (b) ________________

    (c) ________________

    (d) ________________

    (e) ________________

    STUDENT B’s QUESTIONS (Do not show these to student A)

    (f) ________________

    (g) ________________

    (h) ________________

    (i) ________________

    (j) ________________





    Language — Cloze (Gap-fill)

    One of the world's biggest (1) ____ of tissues is changing the name of one of its products. The company called Kimberly-Clark is putting an (2) ____ to its Kleenex "Mansize" brand of tissues. This comes after many people complained (3) ____ the company that the name "Mansize" was sexist. That name has been on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first (4) ____ in 1956. They were advertised as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when (5) ____". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they are not (6) ____ stereotyping.

    Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many (7) ____ about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusively (8) ____....Nor do we believe that the Mansize branding suggests or endorses gender inequality." It added: "We (9) ____ committed to developing the best possible products for our consumers and we take any feedback (10) ____ seriously." The name change has started an online (11) ____ on brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers also (12) ____ after babies.

    Which of these words go in the above text?

    1. (a)     makers     (b)     markers     (c)     marks     (d)     markets    
    2. (a)     finish     (b)     stop     (c)     end     (d)     event    
    3. (a)     at     (b)     on     (c)     to     (d)     by    
    4. (a)     softened     (b)     ripped     (c)     ignited     (d)     launched    
    5. (a)     wet     (b)     what     (c)     wit     (d)     with    
    6. (a)     gander     (b)     gender     (c)     ginger     (d)     agenda    
    7. (a)     complaining     (b)     complain     (c)     complains     (d)     complaints    
    8. (a)     man     (b)     masculine     (c)     macho     (d)     masculinity    
    9. (a)     be     (b)     have     (c)     remain     (d)     still    
    10. (a)     extremity     (b)     extreme     (c)     extremes     (d)     extremely    
    11. (a)     consider     (b)     words     (c)     discuss     (d)     debate    
    12. (a)     after     (b)     look     (c)     see     (d)     gaze

    Spelling

    Paragraph 1

    1. the name of one of its sourcpdt
    2. many people iemdpconal to the company
    3. the name "Mansize" was ssxiet
    4. tissues were first cheluand in 1956
    5. an tatnelvirea to cotton handkerchiefs
    6. they are not rdnege stereotyping

    Paragraph 2

    1. its eocmursn service department
    2. exclusively aisulncem
    3. We irmaen committed
    4. we take any keedafcb
    5. reetlxmye seriously
    6. an online etebad

    Put the text back together

    (...)  Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This comes after many
    (...)  strong is...exclusively masculine....Nor do we believe that the Mansize branding suggests or endorses gender
    (...)  Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many
    (...)  the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in
    (...)  1956. They were advertised as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong
    1  ) One of the world's biggest makers of tissues is changing the name of one of its products. The company called
    (...)  people complained to the company that the name "Mansize" was sexist. That name has been on
    (...)  world are looking at the name of their products to make sure they are not gender stereotyping.
    (...)  time to rename the store Mothercare as many fathers also look after babies.
    (...)  inequality." It added: "We remain committed to developing the best possible products for our consumers and we take any
    (...)  when wet". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the
    (...)  on brand names, company names and sexism. A radio presenter suggested it was
    (...)  complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and
    (...)  feedback extremely seriously." The name change has started an online debate

    Put the words in the right order

    1. of   biggest   world's   tissues   .   of   the   One   makers
    2. name   tissues   .   on   Kleenex   the   been   That   has
    3. an   handkerchiefs   .   as   Advertised   cotton   to   alternative
    4. at   Looking   their   of   name   products   .   the
    5. stereotyping   .   make   sure   they   not   To   gender   are
    6. had   many   service   department   Its   complaints   .   consumer
    7. for   the   possible   products   our   best   consumers   .   Developing
    8. seriously   .   take   We   feedback   customer   any   extremely
    9. name   debate   .   has   an   started   change   The   online
    10. the   Suggested   store   .   time   was   to   rename   it

    Circle the correct word (20 pairs)

    One of the world's biggest makers / markers of tissues is changing the name of one of its products / produce. The company called Kimberly-Clark is putting an ends / end to its Kleenex "Mansize" brand / bland of tissues. This comes after many people complained of / to the company that the name "Mansize" was sexist. That name has been in / on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in 1956. They were advertised as / has an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that from know / now, the tissues will be renamed "Extra Large". Many companies around the worldly / world are looking at the name of their products to make sure they are not gender / gander stereotyping.

    Kimberly-Clark said it was charging / changing the name of its tissues because its consumer service / serviced department had many compliance / complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusive / exclusively masculine....Nor do we belief / believe that the Mansize branding suggests or endorses gender inequality." It added: "We still / remain committed to developing the best possible products for our consumers and we fake / take any feedback extremely seriously." The name change / charge has started an online debate in / on brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers also take / look after babies.

    Talk about the connection between each pair of words in italics, and why the correct word is correct.

    Insert the vowels (a, e, i, o, u)

    O n_ _f t h_ w_r l d ' s b_g g_s t m_k_r s _f t_s s__ s _s c h_n g_n g t h_ n_m_ _f _n_ _f _t s p r_d_c t s . T h_ c_m p_n y c_l l_d K_m b_r l y - C l_r k _s p_t t_n g _n _n d t_ _t s K l__ n_x " M_n s_z_" b r_n d _f t_s s__ s . T h_s c_m_s _f t_r m_n y p__ p l_ c_m p l__ n_d t_ t h_ c_m p_n y t h_t t h_ n_m_ " M_n s_z_" w_s s_x_s t . T h_t n_m_ h_s b__ n _n t h_ b_x_s _f K l__ n_x t_s s__ s f_r _v_r 6 0 y__ r s . K l__ n_x " F_r M_n " t_s s__ s w_r_ f_r s t l__ n c h_d _n 1 9 5 6 . T h_y w_r_ _d v_r t_s_d _s _n _l t_r n_t_v_ t_ c_t t_n h_n d k_r c h__ f s . A d v_r t s s__ d t h_ t_s s__ s " s t_y_d s t r_n g w h_n w_t " . T h_ c_m p_n y s__ d t h_t f r_m n_w , t h_ t_s s__ s w_l l b_ r_n_m_d " E x t r_ L_r g_" . M_n y c_m p_n__ s _r__ n d t h_ w_r l d _r_ l__ k_n g _t t h_ n_m_ _f t h__ r p r_d_c t s t_ m_k_ s_r_ t h_y _r_ n_t g_n d_r s t_r__ t y p_n g .

    K_m b_r l y - C l_r k s__ d _t w_s c h_n g_n g t h_ n_m_ _f _t s t_s s__ s b_c__ s_ _t s c_n s_m_r s_r v_c_ d_p_r t m_n t h_d m_n y c_m p l__ n t s _b__ t t h_ M_n s_z_ n_m_. I t s__ d : " K_m b_r l y - C l_r k _n n_ w_y s_g g_s t s t h_t b__ n g b_t h s_f t _n d s t r_n g _s . . ._x c l_s_v_l y m_s c_l_n_. . . . N_r d_ w_ b_l__ v_ t h_t t h_ M_n s_z_ b r_n d_n g s_g g_s t s _r _n d_r s_s g_n d_r _n_q__ l_t y . " I t _d d_d : " W_ r_m__ n c_m m_t t_d t_ d_v_l_p_n g t h_ b_s t p_s s_b l_ p r_d_c t s f_r __ r c_n s_m_r s _n d w_ t_k_ _n y f__ d b_c k _x t r_m_l y s_r___s l y . " T h_ n_m_ c h_n g_ h_s s t_r t_d _n _n l_n_ d_b_t_ _n b r_n d n_m_s , c_m p_n y n_m_s _n d s_x_s m . A r_d__ p r_s_n t_r s_g g_s t_d _t w_s t_m_ t_ r_n_m_ t h_ s t_r_ M_t h_r c_r_ _s m_n y f_t h_r s _l s_ l__ k _f t_r b_b__ s .

    Punctuate the text and add capitals

    one of the worlds biggest makers of tissues is changing the name of one of its products the company called kimberlyclark is putting an end to its kleenex mansize brand of tissues this comes after many people complained to the company that the name mansize was sexist that name has been on the boxes of kleenex tissues for over 60 years kleenex for men tissues were first launched in 1956 they were advertised as an alternative to cotton handkerchiefs adverts said the tissues stayed strong when wet the company said that from now the tissues will be renamed extra large many companies around the world are looking at the name of their products to make sure they are not gender stereotyping

    kimberlyclark said it was changing the name of its tissues because its consumer service department had many complaints about the mansize name it said kimberlyclark in no way suggests that being both soft and strong isexclusively masculinenor do we believe that the mansize branding suggests or endorses gender inequality it added we remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously the name change has started an online debate on brand names company names and sexism a radio presenter suggested it was time to rename the store mothercare as many fathers also look after babies.

    Put a slash (/) where the spaces are

    Oneoftheworld'sbiggestmakersoftissuesischangingthenameofoneo
    fitsproducts.ThecompanycalledKimberly-Clarkisputtinganendtoit
    sKleenex"Mansize"brandoftissues.Thiscomesaftermanypeoplecom
    plainedtothecompanythatthename"Mansize"wassexist.Thatnameh
    asbeenontheboxesofKleenextissuesforover60years.Kleenex"ForMe
    n"tissueswerefirstlaunchedin1956.Theywereadvertisedasanalterna
    tivetocottonhandkerchiefs.Advertssaidthetissues"stayedstrongwhe
    nwet".Thecompanysaidthatfromnow,thetissueswillberenamed"Extr
    aLarge".Manycompaniesaroundtheworldarelookingatthenameofthe
    irproductstomakesuretheyarenotgenderstereotyping.Kimberly-Cla
    rksaiditwaschangingthenameofitstissuesbecauseitsconsumerservic
    edepartmenthadmanycomplaintsabouttheMansizename.Itsaid:"Ki
    mberly-Clarkinnowaysuggeststhatbeingbothsoftandstrongis...excl
    usivelymasculine....NordowebelievethattheMansizebrandingsugge
    stsorendorsesgenderinequality."Itadded:"Weremaincommittedtod
    evelopingthebestpossibleproductsforourconsumersandwetakeanyf
    eedbackextremelyseriously."Thenamechangehasstartedanonlined
    ebateonbrandnames,companynamesandsexism.Aradiopresentersu
    ggesteditwastimetorenamethestoreMothercareasmanyfathersalsol
    ookafterbabies.

    Free writing

    Write about tissues for 10 minutes. Comment on your partner’s paper.

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    Academic writing

    All product names should be totally gender neutral. Discuss.

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    Homework

    1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.
    2. INTERNET: Search the Internet and find out more about this news story. Share what you discover with your partner(s) in the next lesson.
    3. TISSUES: Make a poster about tissues. Show your work to your classmates in the next lesson. Did you all have similar things?
    4. GENDER NEUTRAL: Write a magazine article about all products having gender-neutral names. Include imaginary interviews with people who are for and against this.
    Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s).
    5. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.
    6. LETTER: Write a letter to an expert on tissues. Ask him/her three questions about tissues. Give him/her three of your ideas. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.

    Answers

    (Please look at page 26 of the PDF to see a photocopiable example of this activity.)

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