Gap Fill - Company Logos - Level 6


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   circles      digital      events      expert      extensive      famous      intersecting      likes      monster      now      officer      part      piece      prime      recognizable      spontaneously      stores      symbol      traditionally      words  
The world- credit card company Mastercard is removing its name from its company logo. It will follow the of Apple and Nike to have a logo that has a only and no writing. Mastercard had used a logo that had overlapping yellow and red with the word "Mastercard" written over the top. The company has decided to drop the word "Mastercard" and use just the two circles as a wordless logo. The new logo will be used as the brand's symbol on credit cards and in , as well as on advertising at sports and other . The company's marketing said over 80 per cent of people recognized the new symbol without the word "Mastercard".

Mastercard conducted research for more than 20 months on how the new logo would be without its name being on it. The new logo is of a wider strategy to transition from being a credit card company to a payments and financial services company. The world is full of instantly recognizable logos that contain no . Apple's bitten apple logo and Nike's swoosh are examples. Most of the logos of apps on people's smartphones are just symbols. A design spoke about maximizing the effect of a small logo on a phone or watch. He said: "You're trying to optimize for a very small of real estate on a very small piece of glass....A 10-letter name is kind of a .

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