The world-famous credit card company Mastercard is removing its name its company logo. It will follow the likes Apple and Nike to have a logo that has a symbol only and no writing. Mastercard had traditionally used a logo that had overlapping yellow and red circles the word "Mastercard" written the top. The company has decided to drop the word "Mastercard" and use just the two intersecting circles a wordless logo. The new logo will be used as the brand's symbol credit cards and in stores, as well as advertising sports and other events. The company's marketing officer said 80 per cent of people spontaneously recognized the new symbol the word "Mastercard".
Mastercard conducted extensive research more than 20 months on how recognizable the new logo would be without its name being it. The new logo is part a wider strategy to transition from being a credit card company to a digital payments and financial services company. The world is now full instantly recognizable logos that contain no words. Apple's bitten apple logo and Nike's swoosh are prime examples. Most the logos of apps people's smartphones are just symbols. A design expert spoke maximizing the effect a small logo on a phone or watch. He said: "You're trying to optimize a very small piece of real estate on a very small piece of glass....A 10-letter name is kind a monster.
