Veganism has become more popular in the past decade. People are becoming vegans to help the planet. Giving up meat and other food from animals is the biggest change vegans make to their lives. Vegans are now thinking about fashion. There is a big increase in the sales of vegan clothing, footwear accessories, and products that are free from animal products. These include synthetic fur coats and shoes made from tree bark, rubber and coconut fibre.
Researchers say 42 per cent of shoppers think about animal welfare before buying clothes. Many people would consider buying vegan shoes. Vegan fashion is a trend in luxury brands. Stella McCartney designed clothes that are free from leather. She uses recycled products. The clothes have a Beatles theme. Her father, Paul, was lead singer of the Beatles. She designed leather-free sneakers and fake fur coats. Ms McCartney is a big animal rights activist.