Speed Reading — Levi's Jeans - Level 6 — 500 wpm

Now do this put-the-text-back-together activity.


This is the text (if you need help).

Fashion is ephemeral. This is particularly so for jeans. The latest trend in jeans is the baggy look. Many fashionistas are attributing this switch to looser-fitting jeans to coronavirus. Many of us have put on weight during the pandemic. As a result, we can no longer slide into our skinny jeans, which have been all the rage for the past few years. Chip Bergh, the CEO of top jeans maker Levi Strauss & Co., spoke about the latest trend in baggier jeans. He said: "Cycles do come and go, and I think the pandemic definitely played a contributing role in consumers looking for a more comfortable, more relaxing denim." He added: "This is not the first time we've seen this [baggy look] resonating with consumers."

Mr Bergh predicted that the new fashion in jeans could last for a decade, and that skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create a new denim cycle, and we think that that could very well be true. The last real denim cycle was driven by skinny jeans. That cycle lasted about 10 years." He added: "I don't think skinny jeans are ever going to go away completely, but clearly, right now we are seeing a very strong demand for these looser fits, both the men's side of the business, as well as the women's side." Levi's CFO Harmit Singh agreed. He said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more casual."

Comprehension questions
  1. What does the opening sentence call fashion?
  2. Who is attributing the baggier look to coronavirus?
  3. What does the article say people can no longer slide into?
  4. Who is Chip Bergh?
  5. Who did Chip Bergh say a "baggy look" is resonating with?
  6. How long did Mr Bergh say the trend in baggier jeans could last?
  7. What drove the last denim cycle?
  8. What did the Levi's CEO say there has been a strong demand for?
  9. Who is Harmit Singh?
  10. What did Harmit Singh say people are becoming?

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