5-speed listening (Shrinkflation - Level 6)

'Shrinkflation' now widespread in goods and services



Medium (British English)

Medium (N. American English)



Try  Shrinkflation - Level 4  |  Shrinkflation - Level 5

ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

This useful resource has hundreds of ideas, activity templates, reproducible activities for …

  • warm-ups
  • pre-reading and listening
  • while-reading and listening
  • post-reading and listening
  • using headlines
  • working with words
  • moving from text to speech
  • role plays,
  • task-based activities
  • discussions and debates
and a whole lot more.

More Listening

20 Questions  |  Spelling  |  Dictation


A new phenomenon is taking hold across the world - "shrinkflation". This is when companies reduce the size of their products or range of services while maintaining prices. It is in reaction to the rising prices of raw materials needed in the production process. Another tactic being used is to place smaller numbers of items in larger boxes, providing an illusion to shoppers that they are getting more for their money. Shrinking the size of products is in effect a cost-cutting strategy. Manufacturers are relying on psychology here. They know that consumers are more sensitive to price than quantity or quality. Most shoppers will still make a regular purchase, even if it has shrunk, as long as the price has not risen.

The chocolate bar maker Cadbury has resorted to shrinking the size of one of its flagship products by 10 per cent to maintain its bottom line. A company spokesperson said: "We look to absorb costs…in this difficult environment [so] we've had to make the decision to slightly reduce the weight of [chocolate] bars for the first time since 2012, so that we can keep them competitive." The service industry is also being inventive to try to refrain from raising prices. The hotel chains Hilton and Marriott have made daily housekeeping services "opt in". This means that guests must now request the cleaning of their room. Many other free services we have taken for granted are on the wane and being shrunk.

Easier Levels

Try easier levels. The listening is a little shorter, with less vocabulary.

Shrinkflation - Level 4  |  Shrinkflation - Level 5

All Levels

This page has all the levels, listening and reading for this lesson.

← Back to the shrinkflation  lesson.

Online Activities

Help Support This Web Site

  • Please consider helping Breaking News English.com

Sean Banville's Book

Thank You