The French Post Office (La Poste) has issued a commemorative postage stamp to honour France's famous bread – the baguette. The new stamp is not a run--the-mill issue. Its surface is coated tiny capsules that, once broken, release the fragrance freshly baked bread. The €1.96 stamp depicts a baguette decorated a red, white, and blue ribbon. A shopkeeper the heart of Paris that sells the "scratch-and-sniff" stamp said it had a "bakery smell". The stamp was launched Thursday to celebrate the day the patron saint bakers and pastry chefs. La Poste said it had an initial print run 594,000 copies. It also said French bakers bake more than six billion baguettes every year.
The baguette is very close the hearts French people. France's President Emmanuel Macron once described it as being "250 grams magic and perfection". La Poste wrote the French loaf on its website. It called the baguette, "the bread our daily lives, the symbol of our gastronomy, the jewel of our culture". It explained why the baguette was so popular. It said: "It is the promise a delectable sensory experience. view, it seduces its golden crust….Fresh the oven, its toasted scent whets the appetite." The baguette was given UNESCO heritage status 2022. La Poste called the bread, "an ambassador the bakery craft". It said the baguette, "transcends borders to become an international icon".
