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Nomu Mayo is priced at ¥198 ($1.32) for 200 ml. It is
in a "test sales" phase to gauge its
. While Japan's version of mayonnaise, which uses rice vinegar, is
in and on Japanese meals, the
is out on whether drinkable mayo will take off as a
. It has gone viral on social media and has garnered very mixed reviews. Yahoo Japan stated: "It had the
of mayonnaise dissolved in water and
tasted like mayonnaise, although it had the texture of water. The taste didn't feel diluted at all, and it tasted like mayonnaise, which is a
strange." It added the drink was "a
product aimed at a very
demographic".
