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Football's governing
introduced the
of water breaks last year. It said they would be in every game,
of temperatures. Some games in the USA have been held in climate-controlled
. Critics argue that the breaks are mainly for
reasons. The BBC reported that an
30-second World Cup ad slot on Fox Sports costs up to $750,000. Fox came back
from a commercial break during the tournament
between Mexico and South Africa. The BBC added that: "It is highly
that the breaks will remain a long-term
."