Sony is preparing for the launch of a watch made out of electronic paper. It could be out next year. The watch will be different from others because it will focus on looks and style rather than function. A special paper material will mean the face and strap act as a display. The wearer can change the whole surface of the watch. Analysts say that the watch may not sell well. It is stylish, but it isn't a proper smart watch as it cannot connect to the Internet.
Sony kept its watch a big secret. It made the design public last September using a pretend company. It didn't want people to know its name. A spokesman said: "We hid Sony's name because we wanted to test the real value of the product, whether there will be demand for our concept." Sony used crowdfunding to see how many people thought it would be a good idea. It got more than its $17,000 goal. It raised $30,000 in total.