Shoppers in France have been fighting  other to buy the hazelnut  Nutella. A nationwide  of supermarkets cut the  of it by 70 per cent. The supermarket started a promotion on the  on Thursday. The  was cut from €4.50 to €1.41. There were long  outside stores. Inside, shoppers lost their  in the aisles. A witness described the . She told French newspapers: "They fought like animals. A woman had her hair pulled, an elderly lady had a cardboard box put on her head, and another  had a bloody hand. It was terrible."
An Italian  called Ferrero makes Nutella. It said it had  to do with the discount. It tweeted that only the supermarket decided to cut prices. It criticized what happened, saying the , "created confusion and  among customers". The supermarket did not . However, an  said: "It was crazy…like it was the first  of sales. People just rushed in, shoving everyone and breaking ….It was like a riot." A tweeter said Nutella is very  in France. She said: "French people eat it by the ."