Shoppers in France have been fighting other to buy the hazelnut Nutella. A nationwide of supermarkets cut the of it by 70 per cent. The supermarket started a promotion on the on Thursday. The was cut from €4.50 to €1.41. There were long outside stores. Inside, shoppers lost their in the aisles. A witness described the . She told French newspapers: "They fought like animals. A woman had her hair pulled, an elderly lady had a cardboard box put on her head, and another had a bloody hand. It was terrible."
An Italian called Ferrero makes Nutella. It said it had to do with the discount. It tweeted that only the supermarket decided to cut prices. It criticized what happened, saying the , "created confusion and among customers". The supermarket did not . However, an said: "It was crazy…like it was the first of sales. People just rushed in, shoving everyone and breaking ….It was like a riot." A tweeter said Nutella is very in France. She said: "French people eat it by the ."